Thursday, May 10, 2012

Hi Chew

Hi Chew was originally released on 1975, it was created by Taichiro Morinaga to emulate chewing gum. According to the Japanese culture, it is considered taboo to remove something from your mouth after it has already been chewed. In order to overcome this Moringaga created an edible chewing gum first known as Chewlets in 1931. After WWII the company was reformulated and introduced as Hi Chew.
While only offered in Strawberry, Green Apple, Mango, Melon, Grape, Peach, and Banana in the United States, Japan has a much more extensive flavor base including Cotton Candy and Strawberry Cheesecake.
What flavor is your favorite?

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